15 years of AdSense
Today, Adsense supports 45 languages and serves around the web empowering small publishers, during its 15 years of journey it have had many ups and downs.
Multiple Controversies and still surviving in a competitive market.
Controversies from – Banning Adsense account’s without notice & paying the dues. Due to which, Google had to agree to create a fund of 11 million dollars as part of a class action settlement for terminating or disabling a publisher’s Adsense accounts, but not paying out any balances that the publisher had at the time. Full article
For people who have had their accounts terminated or disabled by Google and were not paid the balance due in their accounts. You can visit the adsensepublishersettlement.com to submit a claim.
Advertisers complaining AdSense yielding bad results compared to AdWords, since it serves ads that are contextually related to the content on a publisher/web page and that content is less likely to be related to a user’s commercial desires than search results. As a result, in 2004 Google allowed its advertisers to opt out of the AdSense network to release the pressure.
For example – A person browsing a website blog dedicated to Football is less likely to be interested in ordering football equipment than someone searching for terms related to football equipment.
Adsense was launched on 18th June 2003, originally named Content targeting advertising in March 2003. So, where did AdSense name came from ? Adsense was actually a similar product by Applied Semantics, a competitive offering to Content targeting advertising (today GoogleAdSense).
In April 2003, Google acquired Applied Semantics, the Adsense name was adopted by Google.
But since, then Adsense have came a long way as a sucessful product. Helping small publishers to monetise their content, giving a rise to full time blogging culture.
Below is video from Google celebrating Adsense 15th birthday this year.
Tags: 15 Years of Google Adsense
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