Verizon Media, is the media and advertising branch of american telecom giant Verizon .
In the past this branch was called Oath Inc and was a separate entity and served as an Umbrella company for Verizons strategic acquisition (in July 2017) of the legacy tech giants:
Yahoo and AOL along with other small brands owned by these companies.
Oath was merged into Verizon in January 2019, as a media branch, as it failed to perform well on its own and needed better vision and more recognisable name.
Yahoo – News, Mail, Finance, Sports, Search, Weather, Fantasy Sports
AOL – Mail, News, Huffpost, Techcrunch, Engadget, Autoblog, 1 by AOL
Microsoft Partnership – Skype, MSN, XBOX, Outlook
Advertising Products and Platforms
Brightroll DSP: Demand Side Platform that’s connected to all the major Ad Exchanges – BRXD, Google ADX, Rubicon etc. Hence, a gateway that can help you advertise on big brands and reach large audiences.
Supported Campaign types: Display, Native, Video
Gemini: Native Advertising platform targeting Yahoo Supply only.
Supported Campaign types: Native, Search
Adtech – Ad serving platform that can help you run Exclusive campaigns – Example – Yahoo UK Homepage Takeover. Adtech also supports programmatic campaigns.
Supported Campaign types: Display, Video
OneMobile/BRXD – Ad Exchanges that can enable you as an advertiser to buy and as a publisher to sell advertising space, through real-time auctions(bidding) using IAB’s OpenRTB Protocol.
Business Relevance of Verizon Media for publishers and advertisers
Onboarding inventory on Display, Native and Video SSP’s to generate high revenue.
Alternative to Google systems and reliance on them for revenue or an add on income.
Advertising on these brands means campaigns reaches Billions of users.
Yahoo ranks 6th most popular website in the world. Source: Alexa rank
AOL stands at – 82nd rank in US and 318 rank in the world, given its American focused brand. Source: Alexa rank
MSN stands at – 47th rank in the world.
XBOX – extremely popular gaming console.
Leverage Proprietary data by Advertising on DSP Platforms to run Targeted campaigns.
Leverage Services as a Managed Client where Verizon media takes care of the success of your advertising campaigns in exchange of small fee, removing you the hassle of managing, optimising campaigns and hiring staff to manage these campaign.