What is Yahoo BRXD ? BrightRoll Exchange for Display Ads


BRXD or BrightRoll Exchange for Display Ads was a legacy display SSP/exchange from Yahoo (it came from Yahoo’s acquisition of an advertising company called BrightRoll).

Status: Legacy (the platform was shutdown in May 2019, in favor of Display SSP (OneMobile) by its parent company Verizon Media

Here is a Publishers Guide to Getting Started on OneMobile, so you can still leverage most of the benefits offered by BRXD.

Read more about BRXD’s parent company – Verizon Media here

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Navjot is a Hobby Blogger from Ireland, and loves to create content to help people. He makes time on weekends to work on this blog. And has a full time position at Verizon Media as Technical Solutions Consultant, which he loves and thrives at. His Skills include in-depth knowledge of SEO, Javascript, Advertising, HTML and Java.

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